Thursday, December 16, 2004

Worst.Marketing.Campaign.Ever.

Imagine you are a parent. You need to come up with Christmas presents for your kids. Not so tough, believe me. They will give you a million suggestions, thus insuring that you can get them something they want AND they will be surprised. But, what about the stocking stuffers?

Stocking stuffers are much, much harder. As a kid I always got an orange, batteries (for my sweet mattel hand held football game), and odd filler (pez candy, ping pong balls, etc.) What do you get the kid who has everything (and can fit in a stocking)? Here is a stunningly bad idea:

From: Crest Dental Plan [ClubCrest@email.crest.com]
Subject: Crest.com Stocking Stuffers To Make Them Smile
........................

Visions of Vanilla Dance Through their Heads

Reinvigorate their brushing with Whitening Expressions Refreshing Vanilla Mint.

........................

Spice Up the Holidays with Cinnamon

Delight them with a flavor reminiscent of the holidays -- Whitening Expressions Cinnamon Rush.

........................

Spread Holiday Cheer with Invigorating Mint

Surprise them with powerful tooth whitening and a fresh burst of mint from Vivid White.
........................

Empower your kids to fight the evil forces of plaque and tartar -- with a little help
from Spider-Man. Treat Them.

Clearly, someone is having a bit of fun here. "Visions of vanilla dance through their heads". "Empower your kids to fight the evil forces of plaque...".

The verbs here are classic. "Reinvigorate their brushing". Yeah, I remember how vigorous thier brushing used to be. How can I bring back those heady days of yore. "Delight them", "Surprise them". Your kids may be "surprised" by their gift of toothpaste, but I guarantee they will not be "delighted".


1 Comments:

Anonymous Dental Health said...

Like your blog. Found it searching for like minded souls out there.
All blessings, Dental Plan

11:04 PM  

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