Friday, March 18, 2005

Surely, They are Joking

New on the Wire: AP to Offer Two Leads for Some Stories
"The concept is simple: On major spot stories -- especially when events happen early in the day -- we will provide you with two versions to choose between," the AP said in an advisory to members. "One will be the traditional 'straight lead' that leads with the main facts of what took place. The other will be the 'optional,' an alternative approach that attempts to draw in the reader through imagery, narrative devices, perspective or other creative means."
Here is an example lead:

MOSUL, Iraq (AP) A suicide attacker set off a bomb that tore through a funeral tent jammed with Shiite mourners Thursday, splattering blood and body parts over rows of overturned white plastic chairs. The attack, which killed 47 and wounded more than 100, came as Shiite and Kurdish politicians in Baghdad said they overcame a major stumbling block to forming a new coalition government.

I kid you not, this is an example of the traditional lead without the "imagery, narrative devices, perspective" etc. AP's idea of a "straight lead" is one which features "splattering blood and body parts".

Taken from Kausfiles


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