Monday, March 07, 2005

We are in the wrong line of work

From the NYT today:

The cable business channel CNBC contributed more than $250 million in profit last year to the coffers of General Electric, its parent company. It did so while attracting a tiny audience that is at best just over 200,000 viewers.
Read that again. That is profit, not income. And I have to believe that CNBC's viewership does not fluctuate that much. Pretty much the same 200,000 people are watching every day. Near the end of the article NYT lists their income as 437 million for a profit margin of 57%. Or $2185 per viewer.

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